The ice cream was back at Toshiba

The Japanese electronics giant has previously announced that it will reduce production of NAND flash memories by about 30 percent. Even now, it seems that the fall in the price of SSDs will not stop in the coming months.

 

The company has previously tried to stabilize prices and reduce inventories by artificially slowing deliveries. This did not bring the desired result, so the parking brake was applied at Toshiba’s yokkaichi factory. That’s when the slap came, as Micron Technology took advantage of the opportunity: by gaining production, they gained market share.

According to TweakTown, Toshiba has taken a 180-degree turn from today, which in practice means that they have started to increase production again and the price of NAND memories has been cut by 20-25 percent.

How good news is this for buyers? The answer to this is given by an anonymous internal source: "A real price war has started today!" 

Source: tweaktown.com