Here is Adverticum AdServer 2.0

The market-leading ad server system of the Hungarian online media, Adverticum Adserver, received a new interior in January after the new exterior. Adverticum AdServer 2.0 provides users with more precise control and more sophisticated operation. 

The biggest advantage of the improved Adverticum AdServer 2.0 is that it allows immediate, ie real-time campaign optimization, thanks to the new control system, thus increasing the effectiveness of advertisements. In today’s market environment, it is extremely important for advertisers to be able to deliver their messages quickly, accurately, and cost-effectively to the best possible target audience, all in spectacular and creative forms of advertising.

Outstanding among the novelties is the inApp positioning, which is suitable for targeting (targeting) banners appearing in mobile applications based on geographical location. The use of smartphones and tablets is becoming more prevalent and associated with changing locations, so it is beneficial for the advertiser to see ads in apps based on the user’s location. If the mobile app is able to pinpoint your latitude and longitude and pass this information to Adverticum AdServer, you can easily target your ads by entering the appropriate coordinates. For example, ads for a mall's stores may appear on your mobile device using the app.

In order to continuously monitor campaigns and support an increasingly accurate management process, AdServer 2.0 has a new notification system that allows you to customize messages about the status of campaigns, so the user can set who, what events, and how often to be notified. This allows you to take immediate action and optimize your ad to maximize your campaign needs.

Another new feature is the more flexible setting of the campaign period, which allows you to more precisely control the appearance of your ads within a given period. The new feature allows, by default, the months, days, and hours in which banners for a particular campaign appear, or when not.
AdServer 2.0 users are also facilitated by the conversion button in the system administration interface, which allows AdServer to convert codes from other external ad server systems (eg sent by advertising agencies) at the touch of a button so that all measurement functions are equally accessible on both sides. be.  

Source: Press release