HP achieved a print record

The campaign, which runs in 32 European countries, aims to connect Coca-Cola consumers directly. HP has produced a record number of personalized labels with the Indigo WS6000 series of digital presses for Coca-Cola’s largest personalized image campaign to date. The campaign, called “Coca-Cola for You too” at home, started across Europe on May 1 and will run until the end of August.

During production, traditional printing technology was combined with HP Indigo digital printing technology to create 800 million high-quality personalized labels for the campaign.

“Through months of continuous printing, the HP WS6000 digital presses have proven to be extremely reliable. This results in record productivity and 86 percent uptime, ”said Peter Overbeek, CEO of ESHUIS. 

The iconic Coca-Cola logo has been replaced with the 150 most popular first names, nicknames, or love-related terms on Coca-Cola, Coca-Cola Light, and Coca-Cola Zero bottles in the countries participating in the campaign.