LG begins distribution of OLED TV
LG Electronics (LG) has announced the launch of its long-awaited 138cm (55 ″) WRGB OLED TV. The 55EM9700 will be available for pre-order in South Korea from January and is expected to start shipping next month. Following the introduction in Western Europe, the device will probably become available in Hungary in the second half of the year.
LG is the first and so far only company to launch next-generation TV with the goal of gaining a leading position in the OLED television segment in the short term. DisplaySearch predicts that 2016 million OLED TVs will be sold worldwide by 7,2. In South Korea, orders began to be picked up at more than 3 LG stores on January 1400, for about KRW 11 million per device (about $ 10), and shipping will begin in the first week of February.
LG’s 4mm thin and lighter than 10kg OLED TV delivers stunningly vivid and lifelike images thanks to exceptional WRGB technology. LG’s unique 4-color pixel solution also uses a white subpixel that combines traditional red, blue and green pixels to create the perfect color effect. The feature of OLED TV is that it produces an image without backlighting, so you can display movies with virtually no response time. LG's special Color Refiner feature produces even more perfect tones, resulting in a brighter and more natural image display than ever before. The 138 cm (55 ″) OLED TV also provides an infinite contrast ratio, ensuring optimal contrast regardless of ambient brightness and viewing angle.
The LG OLED TV has received a lot of attention even before its release. At the 2012 CES, in addition to the title of “Best of Show”, he also won an award from the Association of American Industrial Designers (IDEA) and received an award at the EISA Awards “European Display Achievement 2012-2013”. To culminate the success series, LG OLED TV also received the Korean Good Design President Award in October.
