Price dropped on SanDisk (also)
SanDisk plans to cut prices in the market for memory cards and USB drives in order to maintain its market share. The competitive situation with NAND Flash-based products is extremely favorable for users.
SanDisk is currently confidently leading the flash-based memory card market, but this will be the case in the future as Kingston will soon make a 15 percent price cut on its NAND chip-based devices. The company has decided that it definitely wants to maintain its current position, which requires a comprehensive, large-scale price cut.
DigiTimes' previous information proved to be correct. Kingston’s decision actually encourages competition to develop a new pricing strategy.
Source: vr-zone.com