Xiaomi is expanding offline

The current sales model is undergoing a complete change.

Xiaomi was working on a novel sales system when it started. They spent little on advertising, at least on the usual types of advertising. Their products were promoted through tests on online sites and through oral tradition, saving significant amounts of money and reducing the price of their phones. In this system, they also chose the cheapest possible way of selling, selling mobile phones online.

Last year brought major changes. Xiaomi took out a significant loan, from which they began to build a serious store network in China, and in parallel, they also stepped out onto the international stage offline. Our first Our Home store opened in China, their own store opened in Europe, and Spain was chosen instead. According to recent news, the company has opened another foreign store, this time in a shopping center in Ho Chi Minh City, Vietnam. The interest was huge.