How much does an iPhone X cost Apple and how much does it cost us?

I guess you also guess there is a slight difference between the two amounts.

Those who think Apple is selling products are making a very big mistake. Rather, the truth is that the Cupertino company sells a brand, and their most valuable product is not the iPhone, but the brand-related emotions, meaning the greatest value is the commitment to buying and using Apple products and the strong emotions associated with owning the products.

Apple's latest big launch is the iPhone X, which was introduced with two "revolutionary" innovations. One of them is facial recognition, which is undeniably the most advanced in this phone, even if it is not perfect, even if many people feel that the company is forcing this thing on them by taking away the fingerprint reader. The other innovation can't be called sensational at all, since the frameless phones can be used to block the Danube, so the people from Alms got on this train rather late. It is true that the form brought some novelty, but at least as many people complain about the peninsula extending into the useful area of ​​the screen as there are people who bless it.

We’re no longer surprised that Apple, as usual, has set an extremely peppery and even more peppery price for the anniversary phone. The price outside has not been low either, and we have to pay even more for it at home. The question arises as to how much the manufacturer is looking for in a phone. Apple says the $ 999 and $ 1149 on it is due to the fact that the phone’s manufacturing cost is also much higher. But is that true? Let's see the exact amounts!

It can be seen that the cost of production of the iPhone X is indeed much higher than that of other devices with an apple back cover, but the higher cost in this case means that although the profit percentage does not change significantly, the higher dollar margin is higher due to the higher price. . We can see this in the following graph.

We can see that Apple’s tactics are still working, and even though a much higher price has been set than before, the X is extremely successful, with many millions sold out by appointment.