Phone applications are not popular in Hungary
Nearly half of smartphone owners have never downloaded an app to their phone, and a tenth have done so at most once, according to a representative study by Mediameter. The media research company III. A survey by Appmeter, conducted in the third quarter, also reveals that 90 percent of smartphone owners use the Internet on their phones.
The Mediameter personally interviewed 2 adults in the III. on the basis of a representative sample of smartphone habits in the third quarter. Research shows that 47 percent of smartphone users have never downloaded applications to their device, and another 10 percent have only done so once. Only 7 percent of adults say they regularly download apps; that means less than 200 people. 44 percent of smartphone users who never download apps find them completely unnecessary, not interested at all at all, and 25 percent justified their refusal by not knowing exactly how to download them.
The prevalence of smartphone applications cannot be considered too high, the most popular application types have been tried at least once, only a small quarter and a fifth of smartphone users have tried them. According to the survey, social media applications (23%), games (21%), maps, navigation programs (20%), weather reports (19%) and Internet browsers (18%) are the most sought after applications for the smartphone among adults using it. The smartphone users surveyed are primarily looking for free apps, as only 12 percent of them can be said to have already paid for it. The results show that roughly 300 adults have already downloaded a paid application for their smartphones and paid an average of around HUF 1000 on these occasions. This average cost also partly explains the low prevalence of paid applications, as the study also revealed that the price of paid applications can be set at a maximum of HUF 325 to HUF 570: below this level, the desire to download is reduced by fears about poor quality; above level, however, according to respondents, applications are already too expensive, certainly not worth the goods.
Research by Mediameter, Appmeter, also found that at the end of the summer, just over a tenth of the adult population did not have their own (used) mobile phone, 54 per cent had a traditional phone and 33 per cent used a smartphone. All this means that currently out of more than 7 million adults who use mobile phones, about 2,7 million residents over the age of 18 have smartphones. Smartphone penetration is higher than average among men aged 18-29 with at least a secondary education, as well as among residents of the capital and those living in the Central Hungarian region in general.
It can be stated that some degree of internet use is now characteristic of the vast majority of smartphone owners: 90 percent of the members of this group use the internet on their phones with some regularity, while in the case of users of traditional devices this figure is only 9 percent from a quarterly survey conducted on the basis of a nationally representative sample, with personal interviews of 2 people.
