So we networked in 2011
In 2011, we mainly used the World Wide Web to read news and visit social networking sites, but the habits of Hungarian Internet users have changed in several respects compared to recent years.
We are also increasingly confident in online payment methods and the quality of goods ordered online. The national representative survey of allegroup.hu Kft., Which also operates Vatera, and the Median Public Opinion and Market Research Institute also reveal that we think twice about where we buy: last year, the popularity of product search and price comparison sites also increased significantly.
Facebook, Origo, Vatera, Index
While in the week preceding the survey1 last year, the majority of Internet users mainly visited the largest Hungarian social networking site, iWiW, this year Facebook, which ranked only a quarter in 2010, took the lead (68%). Of the news portals, Origo (54%) is still in the first place, while in 2011 the increasingly popular Vatera (47%) was ahead of Index.hu (44%) in the ranking of visitors.
We change with time
While reading news and visiting social networking sites is still the most popular activity on the World Wide Web, online shopping is also at the forefront; according to an allegroup survey, 35% of users ordered from the internet in 2011, an increase of 3% over last year.
The increase in the desire to shop online was strongest among the over-50s: last year, older people made more than twice as many purchases as in 2010. Conscious consumer attitudes have also strengthened since 2010: in the past year, the number of people who have found out about where to get the cheapest product at the cheapest price has increased from 45% to 61% with the help of product search and price comparison sites.
Many services can also help fast and convenient online shopping, as there are more and more opportunities to shop by phone, but almost one in ten of those with a smartphone (13% of adults, 23% of Internet users) consider it to be a phone or game only. the device.
Grow your online trust and routine
The growing trust in our own online banking systems and net banks in recent years has doubled in 2011 compared to 2009, doubling the number of those who chose one of the latter payment solutions to 19%. The new online payment services (OPS) appeared on the Hungarian market only a few years ago, while in 2010 only 3% used them, last year 7% paid with their help.
The spread of online solutions and payment systems is more significant, but there is still room for improvement. According to the survey, these have been used by online shoppers with increasing routine and confidence over the past three years.
72% of those surveyed still like to pay for goods purchased online by cash on delivery, while yellow checks and postal money orders are becoming increasingly unpopular. Most 18- to 39-year-olds shop online, but more and more people of all ages consider the goods they buy online to be of good quality and gain the necessary products online with increasing confidence, according to a survey of Hungary's leading e-commerce company.
Where is a good online business?
According to the interviewed users, the best shops and offers can still be found on Vatera and TeszVesz among the online marketplaces; on average, a third of internet users visited one of the two portals in the month before the survey. “Compared to slowed internet penetration, e-commerce is growing non-stop at home as well, as people become more price sensitive and increasingly look at where they are spending their money. Another important aspect for internet shoppers is the representation of their rights, the interviewed users think of Vatera and TeszVesz the most that their interests are taken into account. ” - summed up the results of the research with Erik Csupor, the managing director of allegroup Kft., Which operates Vaterát and TeszVeszt.
At the end of 2011, the Median Institute for Public Opinion and Market Research conducted a nationwide representative survey of Hungarian Internet users over the age of 18. In addition to a broader mapping of the Hungarian web society, the research institute also examined the interests and habits of net citizens.
Source: Press release
