Telekom unifies its brand structure

With the introduction of the “T” brand, T-Mobile and T-Home will be discontinued, but T-Systems (enterprise customer base) will remain. In parallel with the introduction of the unified brand name, Telekom introduces a new image, which provides the brand with an easier-to-identify, fresher, more dynamic experience. The renewed image enables the Telekom brand to appear more prominently than usual in the highly competitive telecommunications market, in new business areas and in partnerships.

"Our communication with our customers will be simplified and helped by the fact that we will be well-identified as a brand in the future in the domestic market as well," said Christopher Mattheisen, President and CEO of Magyar Telekom. - We strive to be able to take advantage of new, innovative service opportunities by responding flexibly to changes in customer needs, offering a real customer experience for our retail, small and medium-sized enterprise and large enterprise subscribers. To this end, we plan to make the 2013G / LTE-based service available to nearly 40 percent of the population in 4, opening up a new dimension in mobile Internet. All this means a higher level of service for corporate customers, as we provide a state-of-the-art network for their more efficient, mobile operation, ”he added.