The HD 4770 has forced AMD to cut prices

To meet consumer needs, AMD has reduced the price of the HD 4850 to $ 99.

TSMC's 40-nanometer production lines simply cannot produce as many RV740 GPUs as consumer demand would require, so AMD decided to drop the Radeon HD 4850's MSRP to $99, hoping that some customers would instead of the Radeon HD 4770, which is considered to be in short supply and therefore makes you wait a long time, you choose the Radeon HD 4850, which is capable of higher performance but can be purchased for the same price. This is good news for consumers, on the one hand, and on the other hand, AMD can put even more pressure on NVIDIA, since the mid-range models of the "greens", GeForce 9800 GT and GeForce GTS 250, lag behind the offers of the "reds" both in terms of price and technology. .