Canon has already produced 30 million units of the region’s market-leading EOS cameras

Canon, one of the leading companies in digital imaging technologies, has announced that it has reached 30 million units in the production of EOS series film and digital SLR cameras. The popularity of digital EOS devices is evidenced by the fact that 10 million units have been sold in the last four years alone.

Canon has been a market leader in digital SLR cameras since the introduction of the EOS D30 in 2000. Gfk. According to a survey of a consumer survey company covering 14 countries in Western Europe, as well as Hungary, Poland and the Czech Republic, covering the period January-October 2007, Canon is today the market leader in digital SLR cameras with a 46% share.

According to market research conducted by the market researcher in 14 countries in Western Europe during the same period, the EOS 400D consumer model sold out the most, while most of the world's news and sports photographers prefer professional EOS-1 series cameras and EF lenses.

The mass launch of digital SLR cameras was made possible by the August 300 launch of the EOS 2003D. The device, offered at a lower price than usual, for less than € 1000, came as a surprise to the industry. As a new generation of consumers discovered the possibilities offered by interchangeable lens digital cameras, the company launched an avalanche of sales with the device.

The production of the 30 millionth EOS coincides with the 70th anniversary of Canon's founding and the 650th birthday of the EOS 1987 series, which began with the launch of the EOS 20 in March XNUMX. The acronym EOS stands for electro-optical system and is also the name of the Greek goddess of dawn. This series was truly the beginning of a new era: Canon introduced many innovative technologies to the market that revolutionized the camera industry.

Canon is committed to providing users with state-of-the-art solutions through continuous research and development, taking into account user feedback.