Honestly about ad blocking!

PROHARDWARE hasn't been around for a long time! let go of a more meaningful writing. Needless to say, the article in question thoroughly knocked out the collateral for some, even though all it did was approach the subject unabashedly. Why did I bring this up now? Because I missed a kind of technical approach from that post… but let’s move nicely in line.

I know what you mean; now again a standard begging entry comes to see how bad and ugly who blocks ads, bankrupts the internet, fails world peace, and so on. Well, that’s not quite what this is going to be about, I don’t want to approach it from that perspective. I could say little new about this aspect, by now everyone must have come across sponsored news, premium membership readings, and other “benefits”, so this bone has been chewed a lot already - and they will, it’s guaranteed. You see these connections, and then you filter out the consequences. We have a few more comments to make, so don’t close the page!

The classic question: What did the “artist” mean? (+)

Let’s be honest, we don’t despise ad blockers either. For me, the thing started when my poor AMD Athlon 64 X2 3800+ processor was running on strong half gas at the sight of a “well” managed flash banner. It was very easy to notice the phenomenon because the CPU could not switch to power saving mode, so it sent a well-heard message. It was then that the moment had to be done here because it was already really confusing. Since then, one thing and another has happened, including Flash has embarked on a mourning path, and today most browsers disable it by default. Of course, this does not mean that ad blockers have lost their relevance, as the task is still plentiful;

• Disturbing ads that take the place of useful content.
• Scripts that seem redundant from the user's point of view, which only increase the load time.
• Protection against malicious sites and miners.

It would be a shame to deny that content can actually appear seconds faster than a complex page if it is thoroughly filtered beforehand - less traffic and fewer links show up. Nor is it just gratifying if the news is broken by an aggressive advertisement. After all this, let's see what the thing looks like for us.

This is how we paint from the perspective of Ublock Origin.

Opera's factory blocker blocks three scripts armed with a filter against Easylist, Easyprivacy, NoCoin and malicious websites. Ublock Origin gets similar results with default settings, and the logged queries look like this:

• || google-analytics.com ^ - script http://www.google-analytics.com/analytics.js
• https://js.affasi.com/affasi_js.min.js
• http://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?_=1516293558197

It’s not a big deal to recognize good old Google Analytics files. It is hardly suitable for world-saving purposes, but it can be very useful to negotiate with a prospective sponsor or partner, because then you have to flash the numbers - if you are satisfied with what you have seen, test stuff, sweepstakes, exclusive news, etc. can come. Not surprisingly, it can also serve as a guide for fine-tuning a website (finding out the most popular resolution and browser, monitoring the popularity of news, etc.), but now maybe let's paddle into more interesting waters.

Promotions that appear from time to time are located here.

The middle of the list is already a more exciting case, you can find less information about it on the net. Well, this runs the Gearbestes banner that appears on the page, disabling this virtually disappears the entire module - leaving little trace. There will definitely be someone who hasn’t seen this in action yet, so the image above is for them.

That's what we're done with, that's all, we have no other tracking scripts, no advertising space, no other charms. So such content won’t appear in the news, or above or below it, even if you don’t have a blocker. Now let’s look at what the numbers show in sharpness.

The timer

We looked at how ad blocking affects load time. We used Opera's web editor, offline caching was disabled first. Of course, the numbers you see here are strongly influenced by the speed of your network and your particular configuration, so you’re sure to have different results.

• With ads: 276 queries, 4,5 MB data traffic, 5,8 second load
• With Ad Blocker (Opera integrated): 267 queries, 4,2 MB data traffic, 5,7 seconds load

The lion's share of the difference is certainly provided by the Gearbestes module, the image displaying the advertisements comes with extra data. Now let's look at what caching shows:

• With ads: 277 queries, 254 KB data traffic, 4,7 second load
• With Ad Blocker (Opera integrated): 267 queries, 151 KB data traffic, 4,4 second load

For the sake of completeness, we note that sponsored, content - although this is perhaps not the best definition - we have. Read more about this here you can read.

And we leave the final conclusion to you. In this post, we just wanted to tell you how you paint with HOC ads and after blockers, and how we relate to the situation.