Kaspersky Lab in the racing circus

Software development company Kaspersky Lab has announced that it will be a partner of the Scuderia Ferrari Formula One team in 2011 and 2012.

Not only will the Abu Dhabi Grand Prix decide the final standings of the 2010 F1 World Championships, but Kaspersky Lab will announce a high-level cooperation agreement with Scuderia Ferrari - one of the world’s leading racing stables.

Kaspersky Lab entered the world of car racing earlier this year when it signed a featured sponsorship deal with the Ferrari AF Corse team starting in the Le Mans Series. After a successful start, the company decided to extend its partnership with Ferrari to Formula 1 as well. From next year, fans of the Ferrari team and F1 will be able to see the Kaspersky Lab logo on the team’s cars again. By switching to Formula 1, Kaspersky Lab is fulfilling its strategic plans to further increase the brand's global recognition. “When we do something at Kaspersky Lab, we always strive to do it better than everyone else and, most importantly, we do it differently,” said Eugene Kaspersky, CEO and co-founder of Kaspersky Lab, before outlining the path to partnership. we invest, we only think in brands that have similar values ​​to us. This means being innovators, leaders, committed to quality and characterized by a constant hunger for success. So we are pleased to announce that we have become partners with Ferrari, the world’s most acclaimed Formula 1 team.