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BMW has created an iPhone application for the European Football Championship

During the European Football Championship, the BMW player invites users interested in the brand and the sport to a contest. Thanks to the BMW 1 Series La Ola application, which is also available in Hungarian, players can experience the joy of racing and the feeling of striving for victory both on the spot and in their homes.

iPhone 3G_s

The app allows you to collect points for each goal, and the winner can be richer at the end of the European Championship with a new BMW 1 with Advantage Plus package. Those interested only need to download the BMW 1 Series La Ola app and wave with the device in their hands when they receive a message about it after the goals scored at the European Championship. The faster you react and the more enthusiastic someone starts rippling, the more points you can get. By sharing the scores, players can even create a worldwide Mexican Wave, “La Ola Wave”. You can collect between 1 and 000 points per wave, for a BMW 4 you can get in the ring over 000 points. 

With various other activities, such as inviting friends on Facebook, logging in close to BMW dealerships, or uploading videos, players can earn up to an additional 50 points. In addition to the game, the official EURO 000 result tracking feature has been added to the BMW 1 Series - La Ola app: users can follow all matches live, get information about upcoming matches, current results and group status.

Detailed game rules and more information on the application website, at www.bmw.hu/shareyourpassion available at.

 

Source: Press release

 

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