Significance of EAT: Fundamentals of the New Search Engine Optimization (SEO) Model
What does Google eat about quality content?
Google introduced its latest quality guidelines with an interesting pun. The acronym is also a meaningful English word with the Hungarian meaning: eat. In this article, we’ll look at how quality content is consumed by Google’s ranking algorithm.
Nowadays, almost no one can tell which site counts as really good. The world’s largest search engine to date, Google, also examines and ranks online content based on hundreds of criteria. THE the essence of search engine optimization (SEO) and link buildingthat by learning how the search engine works, we can improve the ranking of our website in the results list. Google's market share in Europe and the Americas is around 92%.
At the same time, its popularity is unbroken in Hungary as well, as it is used by more than 5 million people on a minimum weekly basis. Businesses online marketing toolbox a significant element of search engine optimization. Because Google’s primary tool for pre-purchase orientation is the Google search engine, there is a huge burden on Google’s ranking algorithm. Plus, if people don’t find satisfactory quality responses, they can easily distance themselves from Google products. Which, let’s face it, would be a huge loss for the listed company.
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How can Google still maintain its growing popularity? The secret lies in artificial intelligence based on the study of users ’habits
Google engineers simply sat 15.000 people in front of the monitor. Their task was simple: to evaluate the content of the websites based on criteria invented by the engineers on a scale of 1 to 10. From this huge survey came the new Google Quality Guidelines, which became a 168-page document. This directive was briefly named EAT. Anyone who understands what Google wants to see at the forefront can easily create content that can dramatically improve their ranking.
What does EAT mean? Abbreviation of the English terms Expertise, Authoritativeness, and Truthworthiness. In addition to online marketing, it is worth relying on these three factors to achieve greater and faster success.
Let's see what these terms mean:
1. Expertise:
In fact, nowadays we say that a content is good if it is made using the right expertise. The author proved that he understood what he was saying. Website design is about this aspect it is important to consider, as a legal or scientific text obviously needs to have more expertise than, for example, a blog or website with a more common theme.
2. Authoritativeness:
In short, this means proving the authenticity of the content we describe and articulate. Google’s ranking algorithm is able to differentiate between the writings of popular, trusted, and unknown authors thanks to its network of links. As a result, let's say should be monitored during link building also that if we copy some links, they should preferably come from an authentic or relevant page.
3. Truthworthiness:
It is a significant point of search engine optimization, as it is important that users trust the content we provide and our website. Of course, this is especially true for sites where you also need to provide a credit card or other personal information when making a purchase.
Finally, EAT is an important factor in search engine optimization because Google only offers its users the pages that are the best, most authentic, and of course the most reliable in a given industry.
An SEO genius helps you create the right content
A SEO genius is a Hungarian search engine optimization software that can be used online. After logging in, we can perform complex tasks that require complex expertise with a few clicks. Using the user-friendly interface is child's play. No engineering knowledge is required to find HTML errors and other content weaknesses on our website. With analytical tools, we can immediately find out the weaknesses of our website. After that, fixing errors and creating quality content is by no means complicated.
Although we get invaluable value, the software is free to use.
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