Introducing: Houses from the North, here's Fractal Design!

I think a lot of people get their heads up in amazement at the name: Fractal Design. Of course, I start with myself, because shame here, shame there, I must have heard about this company for the first time.

A few days ago, when we were discussing the article plans at Kelly-Tech Ltd., I was surprised to write a presentation about Fractal Design houses. Honestly, I had no faint idea of ​​what it was all about, but in an effort to avoid the appearance of ignorance, I nodded wisely. Needless to say, my first trip home was to the company’s website.

If I have to write about a brand I don’t know, it’s natural to try to gather some information about the manufacturer as a first step. When and by whom they were founded, where is their headquarters, since they were engaged in the manufacture of that particular product. So I’m trying to clarify issues that will then serve as an introduction to the article.

In this case, I was not very successful, because apart from finding out that the company operates in Sweden, I did not manage to find out anything else. However, I found a few sentences about plans and visions, and one of these sentences caught my attention. It sounded like this: "The well known ideas of Scandinavian design can be found through all of our products; a minimalistic but yet striking design – less is more.” The essence of the matter is that their products are characterized by a simple but showy appearance typical of the Scandinavians, which if we wanted to describe it briefly would sound something like this: less is more!

Now ask why this sentence is interesting! All right, if you don't ask, I'll tell you. Because he wondered how hard it can be to break into the computer market these days, at a time when Chinese products are being dumped. Well, it can be damn hard, and anyone who successfully defies the Far Eastern flood can know something.

What can a Scandinavian company be competitive in? Think of IKEA! Well of course that design! Okay, but what’s nice, what’s pleasing to the eye, can be hard to cheap. And companies in China and possibly Taiwan need to be tackled not only in terms of quality but also in terms of price. Well, Fractal Design chose the simplest solution. The design remained Swedish, but the production went out to China.

All right, it also managed to dispel the myth of the heroic European company who fights the Chinese dragon and gives jobs to honest two-handed Swedish people. But let’s not be unjust, the market and wolf laws are unavoidable factors if an IT company wants to make a living. Let's see what the Swedes know when it comes to design!